by Christine Campbell Rapin | Feb 1, 2025 | Strategy
Failing to get this answer right, explains why so many struggling business owners aren’t seeing the sales success and client growth they desire in their business. Far too many business owners I speak to each week are struggling with not enough clients. I want to...
by Christine Campbell Rapin | Sep 7, 2024 | Strategy, Vision
If you haven’t created new sales in the last 3 months or 6+ months, you’d be on a performance improvement plan or fired in a traditional sales job. Â Having a plan isn’t enough to solve this problem. Business Happens 12 Months of the Year. Not just...
by Christine Campbell Rapin | Apr 6, 2024 | Vision
Can we get real for a second? Vanity metrics such as likes and comments on social media are not the best measure of the effectiveness of your content marketing. What matters is the number of conversations you are having with your ideal client prospects and the actual...
by Christine Campbell Rapin | Feb 1, 2024 | Strategy
Can I Tell You a Negotiating Reality? Not Everyone Is Going to Accept the First (or Even Second) Offer I’ve been studying the world of business since I was 15. Over the years, I’ve had the opportunity to take courses and develop skills in marketing,...