by Christine Campbell Rapin | Apr 6, 2024 | Vision
Can we get real for a second? Vanity metrics such as likes and comments on social media are not the best measure of the effectiveness of your content marketing. What matters is the number of conversations you are having with your ideal client prospects and the actual...
by Christine Campbell Rapin | Mar 2, 2024 | Strategy
I have a strongly held belief that strategy is NOT the same as strategic planning. Strategy is the roadmap and strategic planning is the packing list for the journey. It’s hard to reach your destination if you don’t first know where you want to go.🎯 So...
by Christine | Feb 1, 2024 | Strategy
Can I Tell You a Negotiating Reality? Not Everyone Is Going to Accept the First (or Even Second) Offer I’ve been studying the world of business since I was 15. Over the years, I’ve had the opportunity to take courses and develop skills in marketing, sales,...
by Christine | Jan 7, 2024 | Vision
It’s time (or perhaps past time) to live your life unapologetically and go after your big dreams of building a business empire. You may have heard the saying that you are the sum of the people you spend time with… I believe this to be true. That is why,...
by Christine | Dec 4, 2023 | Vision
Vision casting big big dreams underneath a big blue infinite sky. You have heard me say it before… clarity is the ultimate catalyst for growth. Along the journey of building we get caught in the weeds and minutiae. We stop dreaming and instead focus on doing. I...
