The measure of whether your marketing message is effective comes down to whether it creates movement with your ideal client towards viewing you as the MUST HIRE choice vs a likeable expert.
Great messaging sparks curiosity for those prospective clients who are actively looking for results with a specific problem and builds 3 core beliefs:
Watch this free training to learn:
Designer Practice Podcast with Kayla Das
Focus & Freedom Podcast for Entrepreneurs with Val Low
The Pursuit of Badassery with Lynn and Amanda
Demystifying Money with Misty Lynch
Celebration Pro Podcast with Carin Hunt
The Unapologetic Woman Podcast with Elle Nagy
"Have you ever had a conversation that made everything click?
Earlier in the week, I had a chat with the amazing Christine Campbell Rapin, and it gave me a lot of perspective.
Christine is a coach and was giving me insight into some of the problems coaches might be experiencing with content, and how I could structure my own content to help solve them.
Because you can speculate and research all you want, but nothing beats speaking to a member of your audience.
And I’m super grateful for the insights she’s given me.
I’m currently creating a content calendar around some of the things we talked about, and I’m super excited to start sharing!
Matthew Iyiola - Copywriter (South Africa)
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