It’s time to get real (or more real if you’ve been a reader for a while, lol).
The Idea vs. Reality of Being a Business Owner
Are you more in love with the idea of being a business owner or with actually being a successful business owner?
The Myth of Chapter 10
Many people dream of catapulting into Chapter 10 (not to be mistaken for Chapter 11, which is where your business goes bankrupt due to lack of sales, cash flow, and uncontrolled expenses).
Chapter 10 is that dream life where you work as little as possible for huge paychecks. It’s a utopia where you can do what you want, when you want, because you have endless piles of cash, zero responsibility, and you are coasting through life.
Wake Up!
You are dreaming or have been sold a pipe dream if you think that is a possibility. Sorry to burst your bubble, but you need to hear this NOW and not 8 months from now.
The Reality of Successful Business Owners
I don’t know a single business owner who wakes up and gets fired up about chasing this mythical Chapter 10 because it’s a mirage.
It’s for the foolish dreamers who are going broke thinking they can do what they want (as little as possible) WITHOUT doing the things required to grow a business (focused effort on the 5 non-negotiable business foundations).
Commitment to Success
YES, I have peers with more freedom due to their business success; however, they remain 100% committed to doing what is required to keep the business profitable with net new client growth and existing clients getting results, even when it isn’t convenient because they’ve decided it is WORTH it to them personally.
Need Help? I’m Here for You
If you are in that place in your business where you aren’t sure what is required, or don’t WANT to do it, you need me in your corner – SERIOUSLY.
Real-Life Success Stories
This week I helped clients navigate the lack of WANT to get focused on doing what was REQUIRED, and as a result, they have CASH in their business and SALES to celebrate.
Case Study 1: Overcoming Ghosting
One client made an offer, and the potential buyer ghosted them for 7 weeks (ever had that happen?? I’d bet my bottom dollar it has). Well, they reappeared and wanted to make a deal. The challenge – my client wanted to punish them for ghosting by no longer offering the discount originally offered. I reminded her that her business needs cash and sales are the top priority. The deal she offered in August was one she was happy to accept, and she didn’t have another client who wanted this particular item at this time (she runs a product-focused business). So the simple question was… make a sale today or make a sale someday. Wonder what course of action I recommended? Make the sale today and take the cash – cash in the bank today ALWAYS trumps cash someday. Yes, clients can be rude, ghost you, and make you frustrated. Take the emotion out of the equation. My client did what was required and made her 3rd sale this month.
Your job is to rise above the uncertainty and make sales today – not someday.
Case Study 2: Holding Firm on Contracts
Another client made an offer, received a verbal acceptance, and wrote up the contract (sidebar – yes, you need contracts). Then the buyer started to panic and began to backpedal because of the cash (ever had that happen LOL… more frequently than we’d all like, truthfully, which is why having a solid sales process is non-negotiable). I helped her hold her line, stand firm in her conviction that the offer was the right one, at the right time, and that she was the must-hire, and guide her client through to the new beginning she needed. As a result, my client received the cash and started the client on contract to deliver the result.
Imagine the Possibilities
Now imagine if you had a mentor who was 100% behind you to help guide you to making more sales, improving your client growth, and serving as a thinking partner to help you navigate the ups and downs of being a business owner?
We invite you to explore the options of working with us.
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